(Durban, 27 June 2026) – Creativity took centre stage at Westown Square on Friday evening as the Hollywoodbets Durban July Preview Fashion Show transformed the retail development into a celebration of style, imagination, and unmistakable South African flair.
Surrounded by paved walkways, flower installations and open skies within the shopping centre’s hub of artisanal creativity, shoppers, families, young children and fashion enthusiasts gathered in an atmosphere perfectly suited to this year’s enchanting theme of ‘Country Allure’.
Against this relaxed countryside-inspired backdrop, rustic elegance met contemporary couture as the Hollywoodbets Durban July’s full range of official fashion elements were presented together for the first time in spectacular style.
“It is the first time the public get to see the three tiers of fashion at the Hollywoodbets Durban July all on one stage: The Young Designer Award presented by Metro FM; the Durban Fashion Fair Rising Stars; and the six Invited Designers,” said Race Coast Head of Marketing, Major Events and Broadcast, Steve Marshall.
“It is a visualisation of the ‘Country Allure’ theme and acts as an inspiration for the public to see how the professionals have interpreted the theme. We hope that everyone turns out on Saturday, 4 July with their own interpretation,” he added.
From rebellious country chic to breathtaking tributes to South Africa’s landscapes, cultures and traditions, every collection offered a fresh interpretation of ‘Country Allure’. Rich textures, hand-crafted detail, earthy tones, intricate beadwork and dramatic silhouettes celebrated both the untamed beauty of the countryside and the sophistication that has become synonymous with Africa’s greatest horse racing and fashion event.
Drawing inspiration from South Africa’s vibrant tapestry of cultures, tribes and landscapes, designers also explored more theatrical and unexpected elements, reminding audiences that the country’s diversity remains one of its greatest creative strengths.
Durban Fashion Fair Co-ordinator Derrick Mhlongo said: “Tonight we communicate to all sectors of our consumers, from our sponsors to our audience. It is a family event where kids get to look up to designers and be inspired. Moms, dads and grannies are all here enjoying the experience. While they may not be able to attend race day, this provides them with the opportunity to see and feel what fashion is all about.
The fashion element of the Hollywoodbets Durban July is an igniter. Everyone thinks about what they are going to wear when they go to the races. As a result, we need to acknowledge the role played by fashion in this event, starting with the designers, the models, the make-up artists, hairstylists and producers. When these elements all come together, the lifestyle and the Hollywoodbets Durban July comes alive.”
Referring to the role played by the Hollywood Foundation, Marketing Manager Vuyisile Ngobese explained that the organisation was founded in 2021 as an NPO aimed at creating meaningful pathways for designers in South Africa, ultimately helping to revive the clothing and textile industry in the province.
“Tonight at the Hollywoodbets Preview Fashion Gala, apart from being a platform for the Young Designers and the established Invited Designers, it is also a chance to showcase the nine emerging designers who are part of the Durban Fashion Fair Rising Stars. They were selected last year, and the Hollywood Foundation was part of that selection. They will receive a share of R300 000 worth of equipment that will assist them in establishing sustainable businesses,” said Ngobese.
“Over the past five years that we have partnered with the Hollywoodbets Durban July, we are now able to see the fruits of this partnership. Many of those participating tonight started off as Young Designers and have gone on to become Rising Stars – or, like former Durban Fashion Fair Rising Star Kwenzi Nkomo from Indoni Fashion House, who, through the support of the Hollywood Foundation, is one of the Invited Designers,” Ngobese added.
As the countdown to Africa’s most prestigious horse racing and fashion spectacle gathers pace, anticipation is reaching a crescendo. On Saturday, 4 July, Greyville Racecourse will once again become the stage where bold fashion, world-class racing, and unforgettable entertainment collide.
General admission entrance tickets are on sale via Ticketpro.
All the event and racing information is available on https://www.racecoast.co.za/hollywoodbets-durban-july/.
