Gold Circle, Track and Ball Gaming, TabGold sponsored Reach for a dream golf day today the 09 September 2021, Reach For A Dream seeks to alleviate the strain that life-threatening illnesses place on sick children and their families by providing these dreamers with the opportunity to believe in their greatest wish. The Foundation has been providing dreams to children all around the country for 33 years in counting. These young children are under extreme pressure to deal with these medical issues and are in desperate need of encouragement. In addition, Reach For A Dream offers the child a magical moment to regain their childhood that is being lost to an illness.
The vision is to grow the Foundation to enable us to continue giving hope to children fighting critical illnesses. The Foundation hosts several national projects throughout the year to engage with the brave dreamers and wonderful donors.
The staff outreach, held in the true essence of Ubuntu, was an extension of Mandela Month initiatives which were delayed due to last month’s civil unrest.
Gold Circle today donated grocery hampers to those of their part-time staff whose work schedule has been effected by the pandemic.
Their schedules were effected by the lack of spectators at race meetings but they have not been forgotten and Gold Circle donated 200 grocery hampers to help their families during these tough economic times.
Hollywoodbets have extended their
original R10 million three-year sponsorship of Gold Circle by a further R1.5
million per year with the announcement of some innovative changes that will
come into effect on October 1, 2019.
Gold Circle and Hollywood bets will
be in a R1 million joint partnership, each contributing R500k towards rewarding
the grooms of winning horses with R1000 for every winner at KZN race meetings.
Tokens to the value of R1000 will be
presented to the winning groom of every race in KZN. This is in addition to the
1% of stake money that the grooms already receive.
“Getting involved in joint CSI
projects was always high on the agenda when Gold Circle and Hollywoodbets first
met regarding sponsorship initiatives,” said Gold Circle’s Senior Marketing and
Events Manager, Stephen Marshall. “This additional grooms’ incentive
demonstrates the commitment of both parties to all stakeholders in the horse
racing industry. We recognise the critical and integral role that grooms play
and we are always looking at ways to illustrate that recognition. Going
forward, grooms’ names will also be included in the official race card.”
Hollywoodbets Brand and
Communications Manager, Devin Heffer, added; “Hollywoodbets is proud to be
partnering with Gold Circle on the grooms initiative. Rewarding the winning
groom with R1000 for every race at Hollywoodbets Greyville and Hollywoodbets
Scottsville is important to us as a brand, and we relish the opportunity to
play a tangible part in the empowering of this
important sector of horse racing in KZN.”
In a further initiative, which will
add colour and make horseracing more fun and attractive to a younger audience,
Hollywoodbets will sponsor colour-coded saddles cloths, each saddlecloth number
corresponding to a specific colour. Recently, this only applied to the last
race on the card, but from October 1, it will apply to all races in KZN,
excluding certain sponsored race days.
“Horse racing is steeped in
tradition. However, respect for tradition should not be a barrier to innovation
and stimulation. We believe that each small innovation will refresh our product
and will go some way in differentiating the KZN offering from horse racing in
other parts of the country – which in turn, will hopefully increase the
interest, participation and betting on our product,” said Marshall. “The Gold
Circle and Hollywoodbets marketing teams will continue to collaborate and
introduce new initiatives wherever we can to improve the customer experience on
course and on TV.”
“This practice currently exists in
the USA and South America,” said Heffer. “It is an initiative that allows
people who may not follow form, to possibly follow their favourite number, or
favourite colour. The consistency with this is that the numbers and colours
will always be the same. For example, Number 1 will always be red with a white
number. Number 7 will always be orange with a black seven, etc.”
“Our goal will be to make these
colours as visible and informative as possible, and to simplify the sport of
horse racing to the wider viewing public,” said Heffer.
All these innovations will come into
effect on Tuesday, October 1.
After launching their “Best Dressed Groom”
campaign during the Cape Summer Season, Jonsson Workwear have committed to
extending this initiative to Champions Season and will reward the best dressed
groom of each race in KwaZulu Natal from 4 April to 31 July with a R500 Jonsson
“Our aim is to reward grooms and encourage
them to take pride in how they dress and the work that they do. We believe when
you feel good at work, you perform at your best”, said Nick Jonsson, CEO of
Covering 35 KZN race meetings over the
period, this campaign will inject approximately R150 000 into uplifting
grooms in the province. In addition to this, Jonsson Workwear will also reward
the trainer, jockey and groom of the horse that wins the 2021 Jonsson Workwear
Garden Province Stakes, run on Vodacom Durban July day, with a R5000 voucher each.
“We are very fortunate to have passionate
stakeholders like Mr. Jonsson who look at new ways to support the industry
during these very challenging times”, said Steve Marshall, Events &
Marketing Executive of Gold Circle. “We will be announcing each winner on
course where they will be presented with their R500 voucher and pictures will
be published of all the winning grooms on Gold Circle’s social media platforms.