Reach for a dream Golf day Sponsorship.

Gold Circle, Track and Ball Gaming, TabGold sponsored Reach for a dream golf day today the 09 September 2021, Reach For A Dream seeks to alleviate the strain that life-threatening illnesses place on sick children and their families by providing these dreamers with the opportunity to believe in their greatest wish. The Foundation has been providing dreams to children all around the country for 33 years in counting. These young children are under extreme pressure to deal with these medical issues and are in desperate need of encouragement. In addition, Reach For A Dream offers the child a magical moment to regain their childhood that is being lost to an illness.

The vision is to grow the Foundation to enable us to continue giving hope to children fighting critical illnesses. The Foundation hosts several national projects throughout the year to engage with the brave dreamers and wonderful donors.

200 grocery hampers help feed 200 families


The staff outreach, held in the true essence of Ubuntu, was an extension of Mandela Month initiatives which were delayed due to last month’s civil unrest.

Gold Circle today donated grocery hampers to those of their part-time staff whose work schedule has been effected by the pandemic.

Their schedules were effected by the lack of spectators at race meetings but they have not been forgotten and Gold Circle donated 200 grocery hampers to help their families during these tough economic times.

HOLLYWOODBETS EXTEND THEIR 3 YEAR SPONSORSHIP

Hollywoodbets have extended their original R10 million three-year sponsorship of Gold Circle by a further R1.5 million per year with the announcement of some innovative changes that will come into effect on October 1, 2019.

Gold Circle and Hollywood bets will be in a R1 million joint partnership, each contributing R500k towards rewarding the grooms of winning horses with R1000 for every winner at KZN race meetings.

Tokens to the value of R1000 will be presented to the winning groom of every race in KZN. This is in addition to the 1% of stake money that the grooms already receive.

“Getting involved in joint CSI projects was always high on the agenda when Gold Circle and Hollywoodbets first met regarding sponsorship initiatives,” said Gold Circle’s Senior Marketing and Events Manager, Stephen Marshall. “This additional grooms’ incentive demonstrates the commitment of both parties to all stakeholders in the horse racing industry. We recognise the critical and integral role that grooms play and we are always looking at ways to illustrate that recognition. Going forward, grooms’ names will also be included in the official race card.”

Hollywoodbets Brand and Communications Manager, Devin Heffer, added; “Hollywoodbets is proud to be partnering with Gold Circle on the grooms initiative. Rewarding the winning groom with R1000 for every race at Hollywoodbets Greyville and Hollywoodbets Scottsville is important to us as a brand, and we relish the opportunity to play a tangible part in the empowering of this important sector of horse racing in KZN.”

In a further initiative, which will add colour and make horseracing more fun and attractive to a younger audience, Hollywoodbets will sponsor colour-coded saddles cloths, each saddlecloth number corresponding to a specific colour. Recently, this only applied to the last race on the card, but from October 1, it will apply to all races in KZN, excluding certain sponsored race days.

“Horse racing is steeped in tradition. However, respect for tradition should not be a barrier to innovation and stimulation. We believe that each small innovation will refresh our product and will go some way in differentiating the KZN offering from horse racing in other parts of the country – which in turn, will hopefully increase the interest, participation and betting on our product,” said Marshall. “The Gold Circle and Hollywoodbets marketing teams will continue to collaborate and introduce new initiatives wherever we can to improve the customer experience on course and on TV.”

“This practice currently exists in the USA and South America,” said Heffer. “It is an initiative that allows people who may not follow form, to possibly follow their favourite number, or favourite colour. The consistency with this is that the numbers and colours will always be the same. For example, Number 1 will always be red with a white number. Number 7 will always be orange with a black seven, etc.”

“Our goal will be to make these colours as visible and informative as possible, and to simplify the sport of horse racing to the wider viewing public,” said Heffer.

All these innovations will come into effect on Tuesday, October 1.

Jonsson Workwear Rewards Grooms In Champions Season

After launching their “Best Dressed Groom” campaign during the Cape Summer Season, Jonsson Workwear have committed to extending this initiative to Champions Season and will reward the best dressed groom of each race in KwaZulu Natal from 4 April to 31 July with a R500 Jonsson Workwear voucher.

“Our aim is to reward grooms and encourage them to take pride in how they dress and the work that they do. We believe when you feel good at work, you perform at your best”, said Nick Jonsson, CEO of Jonsson Workwear.

Covering 35 KZN race meetings over the period, this campaign will inject approximately R150 000 into uplifting grooms in the province. In addition to this, Jonsson Workwear will also reward the trainer, jockey and groom of the horse that wins the 2021 Jonsson Workwear Garden Province Stakes, run on Vodacom Durban July day, with a R5000 voucher each.

“We are very fortunate to have passionate stakeholders like Mr. Jonsson who look at new ways to support the industry during these very challenging times”, said Steve Marshall, Events & Marketing Executive of Gold Circle. “We will be announcing each winner on course where they will be presented with their R500 voucher and pictures will be published of all the winning grooms on Gold Circle’s social media platforms.

GOLD CIRCLE GIVING BACK ON MANDELA DAY












The legacy of Madiba lives on as Gold Circle staff commemorate his birthday and the values he stood for such as humanity, kindness and selflessness, by giving back to those that are less fortunate. 
The Abalindi Welfare Society, is a non-profit organisation (NPO), with a residential facility situated in Inanda.  This NPO provides support to children and youth from 3 to 18 years of age. Most of these children are orphans and vulnerable children that have been legally placed in the care of Abilindi by the government. Volunteers working at the facility ensure that the children have shelter, clothing, food to eat and that their basic needs are met.  Abilindi also run a creche and pre-school for children aged 1 to 5 years, they run an old age home for those 60 years and older and provide home-based care services and an outpatient facility for the terminally ill.
Gold Circle staff spent the morning of Mandela Day at Abalindi by giving love and spending time with the children and the elderly.  Breakfast was prepared, some of the building structures were painted and a truck load of items from tables, chairs, toys for the play area, school bags and kitchen appliances were donated.  Gold Circle also arranged for a mobile clinic, sponsored by Aurora Medical, to be present to provide health and medical wellness to the children and elderly.  Pastor Sibisi and Mr Myeza, speaking on behalf of Abalindi were very grateful for the donations provided towards uplifting their facilities and their lives.
“There can be no greater gift than that of giving one’s time and energy to help others without expecting anything in return,” Nelson Mandela.

GOLD CIRCLE’s INVOLVEMENT IN RURAL RACING


The Coastal Horse Care Unit (CHCU) is a Section 21 company whose mission is to protect horses from abuse and alleviate their suffering by rehabilitating, campaigning and educating.  Their main objective is the welfare and care of horses and associated with this objective is the transfer of skills to disadvantaged rural communities to assist and educate rural communities to care for their horses.
Gold Circle is a major financial contributor to the Coastal Horse Care Unit and also assists the organization to raise funds towards their various initiatives. Gold Circle is continuously embarking on projects that support and develop traditional racing, thereby informing and integrating a culture of horse care and welfare amongst rural communities. In partnership with Coastal Horse Care Unit, Gold Circle started a Rural Outreach initiative called “Empowering Equine Communities through Service”. The aim is to help educate rural communities on how to better take care of their horses which are used for racing, transport, herding and leisure. These programs highlight the racing industry and are an encouragement to horse owners to enhance their knowledge and skills to a more professional platform.
 
Gold Circle is actively involved in these community based programmes to support equine welfare in rural areas. In this regard the company volunteers its personnel to undertake, together with the Coastal Horse Care Unit, various clinics and workshops within rural communities to allow skills transfer and to educate horse owners to care for their animals. These communities rely heavily on their horses for their transport and livelihood. The program offered not only teaches them the basics of horse care but provides them with the tools to gain better productivity from the animals in a conducive environment which is both horse and owner friendly.
The most recent clinic took place at Endumeni and Nquthu in Dundee between the 27th to the 29th May 2021.  The team comprised CHCU, Gold Circle, the National Horse Racing Authority (NHRA) and Professor Alan Guthrie, who is the Director of the Equine Research Centre at the University of Pretoria.  The main aim of this clinic was to treat, register, vaccinate and microchip rural race horses so as to better develop and regulate rural racing.  209 horses were vaccinated and 57 horses were microchipped.
 
Due to Covid-19 lockdown and protocol measures, there were no outreach programmes or clinics held for some time and it was noted that the condition of some of the more popular race horses had deteriorated since the last clinic visit. Whilst the Professor and his assistant carried out the microchipping and CHCU carried out the vaccinating, Gold Circle staff played a supportive role which included:

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Assisting with translations;

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Ensuring that Covid-19 protocols of sanitising and wearing of masks were adhered to and

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Securing the horses during vaccinating and chipping
 
     
The team also interacted with the Community, in particular children who play a key role in caring for horses.  It is well known that the passion and love for horses generally emanates from an early age, even with thoroughbred racing, and clearly the same holds true with rural horses as well. 
 
Skills development amongst the youth in particular, must continue in order for rural communities to progress the relationship between man and horse and Gold Circle will continue to remain involved in such projects.
 
 
The next clinic will be on the 18th to 19th June 2021 in Alfred Duma, Escort and Injisuthi districts.